Paper Key : IRJ************066
Author: Dr.p.senthil Pandian,M.karthiyayini,A.anton Steny
Date Published: 10 Oct 2023
Abstract
Big data analytics is a challenging process that involves sifting through large amounts of data to find information that might assist businesses in making wise decisions about their operations, such as hidden patterns, correlations, market trends, and customer preferences. Organizations can analyses data sets and gain new insights using data analytics technology and processes. Solutions must be researched and offered in order to handle and extract value and knowledge from big datasets due to the rapid growth of data. Decision-makers also need to be able to draw important conclusions from the wide range of fast evolving data, including information from social networks, daily transactions, and consumer contacts. Massive data analytics, or the use of sophisticated analytics techniques on massive data, can deliver this value. The purpose of the study is to show that big data analytics is a useful tool for business management. It also identifies the tasks and activities that can benefit businesses the most from the use of big data analytics as well as the difficulties in doing so.