Paper Key : IRJ************993
Author: Shraddha Singh,Dr. Aslam Sayeed
Date Published: 13 Apr 2024
Abstract
ABSTRACTThis study investigates customer behavior regarding e-banking services offered by private sector banks in Maihar City. Utilizing both qualitative and quantitative methods, the research explores factors influencing customer adoption, satisfaction, and usage patterns of e-banking services. Through surveys, questionnaires, and interviews, data is collected to understand customersperceptions, preferences, and challenges, providing valuable insights for banks to optimize their e-banking offerings and meet evolving customer needs.Quantitative analysis of survey data uncovers demographic trends and primary drivers of e-banking adoption, including convenience, accessibility, and time-saving benefits. Moreover, it identifies barriers such as security concerns and technical complexities, which vary across demographic segments. Qualitative insights from interviews offer a deeper understanding of customer experiences and expectations, highlighting the nuanced factors influencing e-banking behavior.The research findings provide actionable implications for private-sector banks in Maihar City to enhance their e-banking offerings. By addressing security concerns, improving user experience, and providing tailored support, banks can foster trust and engagement among customers, leading to long-term loyalty and profitability. This study contributes to the existing knowledge on e-banking adoption and customer behavior, informing strategic decision-making and service delivery in the banking sector.In conclusion, understanding customer behavior is essential for banks to tailor their e-banking services effectively. By leveraging insights from this study, private sector banks in Maihar City can stay competitive and meet the evolving needs of their clientele in the digital age.
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