Paper Key : IRJ************627
Author: Jatin Mehta,Anjani Patel,Dr. Amita Garg
Date Published: 04 Mar 2023
The newest "internet trend," social media marketing, has had a tremendous impact on the marketing industry. This was made possible by the development of several new tools, the sharp increase in internet users over the previous 10 years, and the accessibility of online access. Nowadays, people have access to a wide range of information, from news to commercial movies. Despite physical borders, this has made the world smaller by facilitating instantaneous communication and updates over the internet and through smartphones. The special qualities of the marketing tool have attracted the attention of many academics and researchers. The major objective of this article is to critically assess and analyse recent studies that have been conducted in the fields of social media and marketing.
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