Paper Key : IRJ************236
Author: Deepika Kumari Mahendra Singh,Gupta Ishan Niraj Bhai
Date Published: 06 Apr 2024
Abstract
This study explores the critical work of developing marketing plans that effectively promote a healthcare service in Vadodara, Gujarat. It is more important than ever to have strong marketing strategy because the healthcare industry is changing quickly and become more and more competitive. One of Gujarat's largest cities, Vadodara, has a distinct environment due to its expanding population and range of healthcare needs. The research process entails a thorough examination of the Vadodara local healthcare market, including a review of the current offerings, a study of the competitors, and an understanding of the preferences and actions of the target audience. This study tries to discover critical elements impacting the effectiveness of marketing strategies in the healthcare industry using both qualitative and quantitative methodologies. The suggested tactics will be modified to fit the unique market dynamics, cultural quirks, and legal frameworks of Vadodara. To set the healthcare service apart from rivals, a strong brand positioning, improved patient experience, and the utilization of digital platforms will all be prioritized. In the end, this study aims to offer practical insights and suggestions that Vadodara healthcare providers can put into practice to better market their services, increase patient involvement, and achieve sustainable growth in this fast-paced and demanding setting.
DOI LINK : 10.56726/IRJMETS51736 https://www.doi.org/10.56726/IRJMETS51736