Paper Key : IRJ************140
Author: Riya Singh ,Venkata Pradeep Reddy
Date Published: 06 Apr 2024
Abstract
This study aims to enhance electric vehicle (EV) data analysis by segmenting consumer preferences using SPSS software. Recognizing the diversity within potential and current EV consumers, this research employs a methodological framework to analyse consumer data, focusing on preferences related to vehicle range, charging infrastructure, price, and environmental concern. By applying cluster analysis in SPSS, we identify distinct consumer segments, revealing specific needs and preferences. This segmentation enables a deeper understanding of the EV market, facilitating targeted marketing strategies, product development tailored to consumer desires, and policy recommendations to support EV adoption. Our findings suggest that addressing the nuanced preferences of each segment can significantly impact the effectiveness of strategies intended to increase EV uptake. This research contributes to the burgeoning field of EV market analysis by offering a sophisticated approach to understanding consumer behaviour, ultimately aiming to accelerate the transition to sustainable transportation.Keywords: E-Vehicles, Data Analytics, Customer Segmentation, Customer relationships management, Customer behavior
DOI LINK : 10.56726/IRJMETS51885 https://www.doi.org/10.56726/IRJMETS51885