Paper Key : IRJ************615
Author: Kasturi. J. Shetty
Date Published: 01 Aug 2022
Abstract
ABSTRACTPurpose: The fashion industry is playing a major role in the making of personality. Over the years, the concept of fashion grabbing more attention from youngsters. Youngsters are attracted by trendy outfits to look fashionable and to grab the attention of onlookers. Fashion is a field that is under rapid growth and changing the shape of individual standards and values. The way we dress tells a lot about our personality, our likes, and dislikes, culture, and religion. This paper reviews recent research on fashion and its influence on young adolescents. The research areas are style statements, taste, satisfaction, and current trends. The study recognizes the fashion requisites of young clients. In this paper, I have described the mental status and reaction of youth in different environments.Design/ Methodology/ Approach: Everyone likes to track everyday fashion. Youth get a chance to be independent individuals with their requirements. Fashion boosts the confidence of the wearer. Here I am trying to prove the factors behind the psychological impact of the wearer (young adolescents).Findings and Results: This study is being conducted for the sake of understanding the underlying current trends in the minds of people and to understand. The psychological impact fashion has on youth is dependent on variables such as cultural, economic, social, environmental, gender, and social media.Originality: This is a unique study to understand fashion and fashion varies from country to country, region to region along with different styles. Fashion is the truth in the world of fashion transmitted from generation to generation within society. The age group between18-22 is subjected to a study to get accurate results regarding the factors affecting the dressing of young adolescents.Paper Type: A case study on the understanding influence of on young adolescents. Keywords: Young adolescents, Fashion, Buying Behavior, psychological and social impact, self-confidence.1. INTRODUCTION: Fashion is a statement. A statement of mind and body of an individual is contagious, it spreads and creates a great impact on the minds of people. Fashion industries contribute all around a person to reform, perform and transform. Lifestyles of an individual because of clothing can be highlighted. Developing the personality based on the attire and accessorisation is observed targeting young adolescents under the age group 18-22. The personal identity reflects carrying the dress according to social, cultural, and religious influence. It is in general believed that fashion can change the culture and culture can change the way we live feel and progress. Fashion can create huge business opportunities cutting across nations and cultures. Millennials have their own choice to play with the color, cut, and clarity of a fabric. Fabric can be changed into an art piece. Food and fashion go hand in hand. There is an impact on the psychology and the sociology of young adolescents.