THE FACTORS THAT INFLUENCE THE PARENTS IN CHOOSING THE SCHOOL FOR THEIR WARD WITH REFERENCE TO SCHOOL RELATED VARIABLES
Paper Key : IRJ************873
Author: J. Anburaj
Date Published: 06 Sep 2022
Abstract The educational system in India allows parents to have a choice when it comes to selecting a school for their children. Parents have become consumers in an educational market, and schools, now find themselves operating in a competitive space. The main objectives of the present study is to find out the factors that influence the parents in choosing the school for their ward with reference to school related variables. The study was conducted through descriptive survey method of research. Parents who have enrolled their children in rural and urban government, aided and self-finance schools in Erode district of Tamil Nadu were population of the study. Due to various factors such as time, area, the researcher employed purposive sampling technique in this study. The Parents School Choices Questionnaire (PSCQ) was developed and standardized by Anburaj and Ravivarman (2020) for data collection. The investigator personally visited the schools of the each and every parent with the prior permission of the headmasters to collecting data. The Statistical Package for the Social Sciences (SPSS) version 26.0 was used to analyses the collected data and all the hypotheses were tested at 0.05 and 0.01 levels of significance. The differential analysis shows that there is a significant difference between among the parents of various types of school groups in the mean scores of school choices. It is recommended that parents, teachers and school authorities should take remedial measures to improve the academic performance of students. The study is useful to school administrators, faculty, parents, and students as stakeholders to mutually meet their objectives and goals as well as to contribute to school choice theory.