Paper Key : IRJ************131
Author: M.vinothini,R.aakash,M.deepa
Date Published: 01 Mar 2023
Abstract:Throughout centuries, marketing always remained customer centric, the way of delivering services and product has changed but the strategies remained same. Digital Marketing is also known as E-Marketing. The objective is to Increase sales, increase leads to the sales team, improve customer retention and brand awareness and reduce costs. It is the marketing of product or services over the internet. It uses tools such as: social media marketing, local directory listing, and targeted online promotions. Traditional Marketing is a common marketing method which require a substantial time and budget to get the desired results. Life Cycle is based on IPL (International product lifecycle) theory which includes: Layout, Manufacturing, Competitions and Strategy. The various method of traditional marketing is: Newspaper, Flyers, Radio, Television, Billboard advertising along roads and highways, Magazine ads, etc. Technologies did bring revolution in all fields and marketing is no exception, from print media to digital media. The rapid growth of digital marketing is the direct consequence of penetration of internet and social media sites. Audience can directly interact with organization ads in digital space in digital marketing whereas in traditional marketing we can convey organization brand message loud and clear.Key Words: Newspapers, Marketing, Digital, Traditional, CustomerINTRODUCTION:Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. It's the most recognizable types of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone. This marketing strategy is inexpensive when examining the ratio of cost to reach of the target audience. Also allow customers to research the product conveniently according to their criteria. Importance includes: Digitaldevices, Digital platforms, Digital media, Digital data and Digital technology. Lifecycle include: Plan, Reach, and Act, Convert and reach. 4Ps of marketing is basically business oriented, the 7Ps of service marketing and 4 Cs is customer oriented. Additional 8th Ps is based on Productivity and Quality The categories are: Inbound Marketing (SEO, Blog, Webinar, social media) and Outbound Marketing (SEM, Display Ads, Affiliate Programmed). Benefits include: Global reach, lower prices, measurable consequences, personalization, openness, social currency, improved conversion prices, etc.Objective of the study: To decide the demographic profile of the respondents. To evaluate the notion of respondents on traditional and online marketing. To perceive the pleasure stage of clients approximately online and traditional marketing
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