Paper Key : IRJ************566
Author: Ashwini Gupta,Kritika Shrivastava
Date Published: 11 Apr 2024
Abstract
In the digital age, the ability to facilitate informed and satisfactory customer decisions online is paramount for businesses seeking sustainable success. This research paper delves into the forefront of technological innovations driving improvements in online customer decision-making processes. Through an exhaustive examination of contemporary literature and empirical analysis, this study identifies and evaluates the most impactful technologies, including artificial intelligence, machine learning, natural language processing, augmented reality, and personalized recommendation systems. By dissecting the functionalities and applications of these technologies, this paper elucidates their role in augmenting information accessibility, personalization, and decision support for online consumers. Furthermore, it explores the synergistic effects of integrating multiple technologies to create seamless and immersive online shopping experiences. The findings of this research provide valuable insights for businesses aiming to leverage cutting-edge technologies to enhance customer engagement, satisfaction, and loyalty in the digital marketplace.