Paper Key : IRJ************196
Author: Mahak Singhal
Date Published: 08 Apr 2024
Abstract
This thesis will investigate the changing landscape of talent acquisition strategies in the context of social media acquisition, with a particular emphasis on the role and impact of these platforms. Today's businesses are increasingly incorporating social media platforms as a vital component of their talent acquisition and hiring initiatives. This analysis focuses on the ways in which social media can be utilized to attract, assess, and secure talent.Using mixed methods, the study applies both qualitative and quantitative research techniques to gain an in-depth understanding of the subject matter. Additionally, a quantitative analysis of recruitment data, including application success rates, time-to-fill metrics, and cost-effectiveness, will be conducted.Among the primary areas of focus are the identification of social media platforms that promote talent acquisition, the effectiveness of employer branding through social networking sites and other channels, how targeted advertising impacts candidate recruitment, diversity, and inclusion, among others, as well as the influence of relevant social networks on the talent pool. The study seeks to gauge how well the candidate's experience aligns with their employer brand and the organization's ability to attract and retain top talent.This research is anticipated to offer valuable information to both academics and practitioners in human resource management. Realizing the implications of social media in talent acquisition and recruitment can help companies optimize their efforts to attract and retain high-caliber workers in a highly competitive job market.