INTERNATIONAL RESEARCH JOURNAL OF MODERNIZATION IN ENGINEERING TECHNOLOGY AND SCIENCE

Abstract

In the current digital transformation era, Augmented Reality (AR) Cloud technology has emerged as a key innovation with the potential to reshape the e-commerce sector. This technology, which integrates digital information with the user's physical environment in real time, is set to revolutionize online shopping by offering a more immersive, interactive, and personalized experience. This journal explores the transformative potential of AR Cloud technology and how it can redefine how businesses operate, and consumers shop online. AR Cloud technology allows businesses to create detailed 3D models of their products, which consumers can visualize and interact with within their own space before making a purchase decision. The 'try before you buyexperience not only enhances the online shopping experience but also mitigates the uncertainties often associated with it, leading to a potential reduction in return rates, increased customer satisfaction, and, consequently, higher sales.Nevertheless, implementing AR Cloud technology in the e-commerce sector also presents several challenges, including technological constraints, privacy concerns, and the need for intuitive user interfaces. Integrating AR Cloud into eCommerce platforms could revolutionize the industry by enhancing customer interactions, reducing return rates, and increasing customer satisfaction and loyalty. However, its implementation is challenging. This journal critically examines these challenges, providing insights into how they can be addressed to harness AR Cloud technology's potential successfully. Through a comprehensive exploration of AR Cloud technology, its applications in e-commerce, and associated challenges, this journal offers valuable insights for businesses, technology leaders, and policymakers on how AR Cloud technology can propel transformative change in the e-commerce sector.

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